Digital Persona/AI Ecommerce Concept

Digital Persona/AI Ecommerce Concept

Hello,

This is a fashion AI e-commerce concept. I believe this is called 'style transfer’ in terms of its technology. This being different than an AR solution by allowing users to try clothing on a realistic, digital persona of themselves. The concept is still rough. I am thinking through the flow and the possibility of it working on mobile. 

Problem we are solving for would be:

  • Making the shopping experience more immersive for the customer.

  • Providing accurate sizing + fit.

  • Streamlining the check-out experience.

  • Minimizing returns.

Some high-level features are as follows:

  • A customer could first create their your own digital persona by uploading or taking photos of themselves.

  • A customer could enter additional sizing information and preferences as part of the onboarding experience.

  • A customer could select (or filter) categories of clothing and try specific items on, ultimately creating outfits that could be saved or directly added to their cart. 

  • A customer would then be able to visualize how clothing would look and fit in real time, giving them a full sense of confidence.

  • New streamlined checkout experience.

I’m very interested in technology like this specifically as it relates to the retail/fashion/ecomm space. If you or anyone you know is working in this area, please feel free to message me. I’d appreciate the opportunity to hear more about it.

PHOTO CREDITS: Mart Productions

Thanks,

Gabe

Ramotion
Digital product and brand agency

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