Coffee Packaging and Branding for Driftaway: Cold Brew Box
I had the chance to work with Driftaway Coffee to re-brand their company and create all new coffee packaging for their boxes, bags and coffee tasting kit! The team wanted to have a much more colorful, playful and illustrative look to their brand. Those happen to be 3 of my favorite words, so it's fair to say I had a lot of fun working on this project. Below was their previous logo and packaging design for the Cold Brew Box.
beverage
box
brand identity
branding
brooklyn
coffee
eco friendly
farmer
handlettering
illustration
label
logo
packaging
packaging design
playful
rebrand
retail
type
vibrant
whimsical
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Posted on
Nov 28, 2023
More by Lisa McCormick View profile
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