Surf’s up!

Fitness tracking apps are becoming more and more mainstream, and surfing is no exception!

We created this concept for a surf tracker for the Apple Watch which helps monitor your activity, providing analytics from your sessions.

A key part of the concept was displaying elements that could easily display on wearable devices, such as the Apple Watch, giving surfers real-time data on their session. 

This includes key metrics like wind direction, and wave height!

Keeping it simple is always our motto, which is sometimes easier said than done. In this case, the challenge was working all of the metrics that we needed to be displayed, in dashboards that remained accessible and consistent. 

We think it turned out pretty well!