Cali Sober - Brand identity & Packaging
Cali Sober is balancing the laid-back lifestyle of California with bold late-80s
& early noughties nostalgia while also reflecting the product inside the cans -
a THC infused mocktail for party people who wants all of the fun, but none
of the hangover.
The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.
80s
90s
brand identity
branding
cannabis
cannabis branding
graphic design
lettering
logo
logotype
nostalgia branding
packaging
thc mocktail
typography
wordmark
wordmark logotype
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Posted on
Dec 11, 2023
More by Andreas Pedersen View profile
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