Braze Case Study
When approaching the @braze rebrand, we chose to derive inspiration from the new company name. đź’«
To braze is to join by soldering metals with an alloy of copper and zinc at high temperature.The brazing process introduces a new element, or alloy, into the relationship that chemically bonds the pieces together—a vivid analogy for the way Braze’s platform creates a bond that unites brands with their customers.
Check out the full case study: https://focuslab.agency/work/braze
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