CrampCats Branding, 2023

New identity for CrampCats, Lux & Ivy the dancing cats. These siblings are named after the band The Cramps and are spreading the feel good vibes online with their morning dances. For their logo we wanted to depict their natural personalities with a retro 80s / 90s vibe. Paired with the type and colour palette we wanted an overall MTV style aesthetic. Check them out at @crampcats!