HSBC - Immersive Storytelling
We worked on a narrative for HSBC illustrating their products/services in key stages of one’s life, captured in the form of an infinite zoom-in video. Each of the scenes and elements are hand drawn and assembled in mental canvas to create this video.
Our process began with picking key frames from the story to develop a visual style. We used Procreate to sketch the individual elements and consolidated them on Mental Canvas.
advertisement
banking
character
creditcard
digital art
drawing
environment
family
finance
illustration
immersive
infinite
lifestyle
liquidinkdesign
mentalcanvas
monochrome
procreate
sketch
storytelling
textures
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Posted on
Jan 11, 2024
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