Belle Provence Branding

Belle Provence is an online boutique specializing in the creation of 100% natural artisanal soaps made in the South of France.

To create this graphic charter, I drew inspiration from the lavender fields typical of the South of France. The boutique specializes in the sale of handmade, 100% natural soaps with summery, floral scents, including lavender. With its colors and unique shape, this flower embodies softness, summer and soothing. The logo is composed of two fonts, one handwritten for the artisanal aspect and the other, with serif, for the professional and serious side of the boutique. This graphic identity embodies craftsmanship with subtlety and a soft, floral sensoriality.