Common Ground
Common Ground is a non-traditional faith community in Bend, Oregon that focuses on exploring faith & the outdoors.
Once the brand internals were set in stone and considering the physical context of Bend, there was a clear route to take when it came to the visual identity. The system needed to be inviting to the outdoor community, while also appealing to the post-religious crowd of Bend. It was immensely important not to use any traditional religious symbolism. The main lockup is made up of a logotype that is adventurous, welcoming, and understandable.
bend
branding
church
desert
explore
exploring
faith
graphic design
identity
logo
monogram
northwest
oregon
outdoors
outside
pnw
recreation
retreat
ui
wordmark
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Posted on
Jan 25, 2024
More by David Harris View profile
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