HARARA Secondary Logo Design

Do you know the book Hannah is a Palindrome?

I remember reading it as a kid and experiencing the thrill of a new vocabulary word: palindrome.

HARARA is not a palindrome, but during the design process, I discovered a way to make it work like one. This became the brand's secondary logo. ✌🏻

As a design device, it can function as a postmark, a seal, or a watermark. It is versatile and straight-up cool. ⚡️