Spark Adventure Camps Sub Brand 🦉🏕️

This was a fun one! A few years ago we branded an after school program for Millard Public Schools Foundation that we named "Spark". I created a cute little owl mascot:

One of my favorite parts of the project was creating variations of this own doing different things:

So, I was delighted to hear that they wanted a sub brand for their summer camps program: Spark Adventure Camps!

Needless to say, the logo almost made itself... but I had a lot of fun making this little guy! It was fun to explore very simple/minimal ways to indicate the adventure/camp vibe. ENJOY!