LIV Golf App

The core of the issue with LIV Golf's approach is the balance between innovation and tradition. For many existing golf fans, the appeal of the sport lies in its history, etiquette, and the serene, often intense, competitive atmosphere of tournaments.

Introducing elements like techno music and a party-like environment could indeed attract a new demographic seeking entertainment beyond traditional golf. However, this risks distancing fans who prefer the classic viewing experience. It's about finding a middle ground that respects the heritage of golf while also embracing new ways to enjoy the sport, ensuring it remains accessible and enjoyable for both traditional and new audiences.

This is my take on balancing innovation and a classic viewing experience.

@livgolf, hire me?

Posted on Mar 1, 2024
Scott Wilson
Los Angeles Based Product & Brand Designer

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