Hybe: Gamified Ecom Platform with Mystery Boxes UI

Hybe approached us with a vision to transform the traditional online shopping experience into something unpredictable, exciting, and gamified — a mystery box shopping.

We thought: “challenge accepted”

What we did:

  • Mapped out user journeys, we ensured that from the homepage to checkout, each step was filled with moments of anticipation and excitement

  • Created a ton of custom visuals and 3D elements, giving Hybe’s online presence a standout look

  • Motion design was strategically used to enhance interface interactions and reinforce the brand's identity

The result?

Hybe has a community of hundreds of thousands of users who are loving the experience where each "unbox" feels like a reveal in a game.

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Koncepted
Definitive design for forward looking brands.

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