Fintech Effect Report

The Fintech Effect is a yearly report that highlights the latest consumer trends in an effort to help customers grow their business. Our latest report focused on shifting financial mindsets and fintech usage.

As part of an integrated campaign, we introduced a design direction that utilized the concept of “shifting” elements, which we carried throughout the report and promotional materials. We leaned into photography and data visualization while distilling our hero colors to a bold yellow/black.

Design Support: Olivia Luo

Copy: Cody Fisher

Producer: Melanie Wells

Research: The Harris Poll