TrustedSec Rebrand
How do you make a smiley face ownable and cohesive within a larger brand system all about trust and security? That was both our challenge and our most exciting task when taking on the TrustedSec logo. An easter egg from “Hackers,” TrustedSec’s eyepatch-clad logo, nicknamed Smiley, was so anti-corporation and so beloved, it was part of our strategy to retain it and elevate its use in the brand identity. Our strategic direction was nicknamed “The Sequel.”
First, we freed Smiley from the original logo lockup. Free to roam, Smiley could be creatively “hacked” while remaining true to strategic brand guidelines.
Click here to learn more about our work with the TrustedSec brand.
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