Zerve is a unified developer space for Data Science and AI, that provides developers and data scientists with a space to explore, collaborate, build and deploy together. They needed a Brand Upgrade to pair their visual identity with their unique and forward-thinking product. The BB Team worked closely with the Zerve Team to enhance some of the elements that were already present, and to introduce new ones in this refreshed visual identity.

The logo icon had slight revisions to enhance overall balance, while a new typeface was introduced for the wordmark. A fresh color palette, predominantly dark with vibrant accents of yellow, purple, and green, was crafted for this project. PP Telegraf, a sans serif grotesque font distinguished by rigid angles and unique character endings, serves as the brand's headline typeface, evoking a sense of technology and strength. Paired with Inter for paragraphs and subheadings, a neo-grotesque sans serif font renowned for its readability, the typographic combination ensures clear communication across all text elements.

Geometric rounded graphic elements inspired in the connection and collaboration between people provided by the product, were specifically designed to accentuate key information and complement product visuals. These elements feature a black fill and are outlined with a bright shadow, creating a striking contrast against the brand's overall dark theme. The rounded borders echo the design language of the logo icon, further enhancing brand cohesion.

Additionally, custom illustrations were meticulously crafted and animated to convey complex concepts related to the Zerve product. Adopting a clean and linear style, these illustrations infuse a futuristic vibe through the integration of gradients and subtle glowing effects.

We are BB Agency

We are a partner for digital evolution, merging creativity and technology for holistic growth. We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

Check us out at www.bb.agency