Elastic Path Color Palette

Green is the color of go. Of life. Of money. Of … luck! 🍀

So our primary palette for Elastic Path led with a custom green, named Commerce, and featured Foundation (black), Cloud (white), and a gradient called Composable Blend. Composable Blend, a polychromatic gradient, represents a burst of energy, complementing Elastic Path’s Vibrant brand attribute.

The blend itself is a metaphor for how everyone goes about commerce in their own way, and is used to accent visuals with pop and dynamism.

Click here to view the full case study.