Sound360 / AURRAS

An assignment may start out as just a logo-request, but turn out into an entire rebranding. Today the Logocore assignment was to help out Sound360, a cutting-edge technology firm developing speakers that map 360-degree videos onto stereo speakers for interactive events. The goal was to create a geometric, spacious, premium identity for their brand.

After careful consideration, the name for this hardware startup wouldn't really resonate or be memorable. A rebranding under the name "Aurras", the greek goddess of sound, was a no-brainer. Already future-proofing the visual identity & storytelling for additional products in the range, I carefully crafted the branding, adding a tagline about their mission to "Redefine Immersive Sound Experiences".

The products could all live under the "Echo"-umbrella, like EchoSphere, EchoHear, EchoCapture and the owned software for editing EchoStudio. This simple, minimalistic branding would carry a premium, recognizable aesthetic.