Vudu Roots - Logo

This logo design was for an indie game development studio based in the heart of the Cape Winelands in Stellenbosch, South Africa.

The client had a very specific vision in mind - they wanted a logo that felt tribal and earthy, but also incorporated elements representing growth and putting down roots locally.

After numerous sketch iterations exploring different tribal patterns, tree shapes and linework styles, we eventually landed on this final direction.

Posted on Mar 27, 2024

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