Language School Website - Case Study

Kalba Spalva Language School

Kalba Spalva Language School provides customized language classes for adults, corporations, and teachers. Whether you prefer one-on-one sessions or group learning, their expert instructors are here to help you achieve your language goals.

Project Overview

The project involved website design & development for Kalba Spalva Language School. They needed a landing page that's easy to use, showcases their school, and offers language classes for adults, corporations, and teachers, helping them attract new clients.

👨🏻‍💻 Role & Duration

- Company: Kalba Spalva Language School

- Role: UI/UX Designer & Web Developer

- Duration: 2 months

📁 Scope of Work

- Web Design

- UI/UX Design

- Web Development

- SEO

The Problem

Kalba Spalva needed to showcase information about their classes, events, Dogme learning methodology, and allow people to easily book a free class online. The website also needed to be mobile responsive and optimized for search engines to increase the school's online visibility and attract new students.

Goals & Objectives

The goal was to improve the school's online visibility, provide an effective landing page for showcasing their classes, enhance customer engagement and satisfaction, and get more course bookings from a website.

🎯 Business Goals

- Integrate a system for online class booking

- Explain the Dogme learning methodology

- Highlight the unique identity of the school and its owner

- Mobile responsive website

- Showcase benefits for students

- Attract new students

- Position high on Google for local search

🙂 User Needs

- View informaton about the school benefits & offering

- Ability to book a free class online

- Detailed information about the school teacher & pricing

- Fast loading website

Design Process

💡 Strategy

- Discovery Session

- Project planning

- Competitor analysis

- User Research

⚙️ UX Desgin

- Information Architecture

- Mood boards

- Wireframing

- Prototyping

🖌️ UI Desgin

- Visual Design

- Responsive Design

- Branding

🚀 Launching

- Development

- Testing

- Quality Assurance

- Deployment

Solution

The solution that was implemented to address the business goals & user needs for the Kalba Spalva website, included the following:

✅ Clean & Modern Design

The school's brand and values are reflected through high-quality visuals and a modern design layout that captures the attention of visitors.

✅ Easy-To-Navigate

Clear structure provided users with the information they needed quickly and efficiently, including information about the school's classes for adults, corporations, and teachers, as well as details about their unique Dogme methodology, events, owner and course pricing.

✅ Mobile Responsive & SEO Optimized

A mobile-responsive website provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the school online visibility and attract more students.

✅ Online Booking System for Classes

A user-friendly online booking system has been integrated directly into the website. It allows visitors to easily book a free lesson online and choose a time and date that suits them. This integration reduces administrative tasks and enhances the overall efficiency of the school.

✅ Showcasing the Unique Character of the School

The aim of the website was to promote Kalba Spalva Language School as a simple and enjoyable method of learning a language. By providing engaging content, testimonials, and useful free resources, potential visitors can develop trust in the school's abilities and feel confident in enrolling in courses.

✅ Fast Loading Website

Designing a fast-loading website for Kalba Spalva improved user engagement, reduced bounce rates, enhanced search engine rankings, and drove business growth.

Results & Outcomes

The professional appearance of the website helped to enhance Kalba Spalva Language School's brand reputation, positioning it as a trusted and credible institution for language education.

The new website proved to be an effective tool for lead generation, resulting in a significant increase in inquiries and bookings.

📈 Business Results

- Increase in the number of class bookings by 50%

- Ranked high in a local Google search

- Strengthened brand identity & credibility

- Increased student loyalty

- Professional & trustworthy look

🙂 User Feedback

- Users liked the easy way to book a free class online

- They liked clear & concise structure of the website

- Users loved the detailed informations and pricing info

- Appreciated the speed & mobile-responsiveness of the website