Brand Archetype Series: The Everyperson

Next up on our weekly brand archetype spotlight: The Everyperson 💫

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

Everyperson brands promise a way to belong and fit in. 🫶

Shout out to these Everyperson #b2b brands we know and love:

→ Real Thread

→ Notion

→ Salesforce

→ Shopify

Head to our blog to get the scoop on all 12 brand archetypes and be sure to take the quiz to find out your own.

---

Looking for a brand agency? We would love to hear from you.

Email us: hello@focuslab.agency

Our Website / Subscribe / Instagram / LinkedIn