Open Day Social Media Campaign

The Brief

Create promotional assets for UA92's Open Day on Jan 13, 2024. Tailor designs to UA92 brand guidelines for social media, digital billboards, and college posters.

Aim to boost brand awareness and drive website bookings. Highlight unique features like no year-end exams, half-day study, and flexible start dates.

Target audience: college students.

Considerations For Brand Consistency

Ensure the logo appears consistently on every page, adhering to the specified size and placement as per the brand guidelines.

I noticed that the bold red tends to stand out, but I needed to be mindful that competitors may also utilise similar photographic elements. This runs the risk of making the brand blend in too much on social media feeds. While I appreciate the appeal of using photography, it's crucial to maintain a diverse mix of branded content. This not only sustains the brand's visibility but also gives your audience the opportunity to visually connect with us on a deeper level.

Other ideas I had

Maybe try imagery between each slide of information to add in the human element.

This could also work on TikTok. Find a trending sound and create a swipe post for that platform.

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