Anza Logo

Taking inspiration from the Anza-Borrego Desert in Southern California, from which Anza derives its name, we took inspiration from the desert landscape for the logo and brand direction for our sprint. The lettermark was informed by the desert's stone structures stacking on top of one another and references the idea of building, aligning with Anza's mission to foster and develop new software on the Solana network.

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Logotype

In addition to the A Stone lettermark, we introduced a custom logotype to compliment the diagonal cuts of the mark.

We also coupled the logo with the font Utopia to offset the ruggedness of the logo. In addition, we created some nice textures and soft gradients inspired by the desert landscape and environment.