On Florida Time — Brand Identity
On Florida Time is a lifestyle brand creating unique, sustainable products for outdoor living.
The OFT logo mark resembles both a palm tree and waves crashing. The logo needed to feel nature-forward but not be rough or too organic in execution. Practically, the logo needed to be simple and clean because it is heat-branded on the actual product. Functionality is one of the keys to a great logo.
brand
brand identity
brand identity design
branding
brand system
clean logo
logo
logo design
logo identity
o logo
outdoor logo
simple logo
visual identity
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Posted on
May 14, 2024
More by Andrew Wiseman View profile
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