Hotel Insider - The Archetypes

Designing the different archetypes for Hotel Insider, used for defining your tastes in hotels. By selecting the ones you identify yourself with you get a tailored suggestion of where to go next.

I had a great time working on this project. The biggest challenge was trying to keep the archetypes general and broad but still give them a lot of personality. Also keeping a good detail density through out the characters.

Check out the live version here:
https://hotelinsider.com