Lunchio Logotype
This logotype is for a young Berlin based food/tech Startup, its allows busy users to enjoy lunch at a restaurant by simply ordering and paying in advance to minimise waiting times.
The were looking for simple updated and modernized logotype that would be part of a large branding project to go along side their new and improved website.
Through sketching we explore lots of ideas and it was clear that they wanted a very simple look with no gimmicks. So this is the final version they chose. It came down to which style L were we going to choose but they felt this fitted the brand the best.
I've attached the grid system I used to create and refine this logo, so make sure to have a look and let me know your thoughts.
branding
custom lettering
custom type
hand lettering
lettering
logo
logo design
logotype
process
typography
word mark
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Posted on
May 27, 2016
More by Joe Sutton View profile
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