E*TRADE - Crafting Capital

Here's something we worked on at Ogilvy, that took over a year to sell and produce.

Our challenge was to invite E*TRADE's most elite traders to their exclusive platinum program. And our solve was give them a place to write their next money-making idea: a notebook made from the same exact materials as money.

The book includes 5 different types of paper, from 5 different currencies around the world.

Big shout out to my former, very talented partner Anna Burns for this.