Trampa - Process

This is the final version of the Trampa Logotype. Trampa is an Urban Cycling Clothing Brand, their products have a Swedish design influence so has a minimal clean look but is functional and stylish at the same time.

Here is an insight into the options that we came up with while sketching, some of which are more refined than others. Then the final logo on dark and light value.

We wanted to ensure that the logo was versatile and looked good on any colour clothing, any fabric at any size. So one of the things we did was test it throughout and we had to make it thinner and add spacing but now we have a balanced final logo.

Let me know your thoughts on the outcome and for people who find insight into process useful I will be launching my website with detailed process case studies very soon!