Rentivist | Landing Page

A minimalistic landing page for a "Pinterest-like" rental company that I designed in Sketch & developed in Webflow.

The primary conversion goal was to get new renters to signup for free. To achieve this, I utilized existing GA metrics, existing user interviews, and solution-driven proto-personas, to establish a design that was centered around answering user questions and relieving any skepticism user's may have. Additionally, I used little conversion tactics such as Matt Boldt's Typed.js, click triggers, introduced by
Joanna Wiebe, and interview-based testimonials, similar to the ones on Codecademy.