PyCon - Fullpage Ad

Winter 2014 //

I was asked to draft up a full page ad for PyCon while working as a designer for this dev-ops company. It's goal was to visually depict the relationship between 3 major version control systems and the product itself. The logo shape, (little shield in the middle) lent itself perfectly to what we were trying to convey, and the RGB/CMYK Venn diagram further reinforced the message visually and metaphorically. A few versions, and several copy changes later we were ready for primetime.