Knot Standard - Brand

Bespoke suits, New York heritage, and a startup’s determination to look (and be) their best: Knot Standard had almost everything. The only hiccup? A threadbare brand that clashed with the premium quality of their hand-measured, laser-cut products.

So, we set out to overhaul their brand experience and create a confident kit-of-parts that (like the suits themselves) would be cut from a different, more remarkable cloth.