Sleepless Branding WIP

For my friend Tyrone — aka. „Sleepless“ I had the chance to work on a new branding. He is a South African born Photographer and Copywriter. I created a bunch of elements and tried to pull them together on a sort of styleboard. I think most of these could later be used for merchandise, stickers etc. The main logo still has to be defined though. But I’m sure there are some elements in here that we can continue working with.

I like the idea of having a flag in there, due to his writing pattern, which essentially always looks something like „Sleepless in New York“ etc. The location where the picture was taken simply. You get the idea.

Everything you can see on here is still work in progress. I would love to hear your thoughts, any kind of feedback is welcome!

Have a great start into the new week!

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