Connect Logo

A logo to brand our Microsoft Dynamics solutions and other services. Will include AX, FieldOne, ERP, Sharepoint, Customer Service, and whatever else is used.

We've been working on this rollout for a while. I recorded some messages from our top execs speaking to the employees, and the one thing I realized was that they were using terms like, "Software, Technology, and System." Not one of them used a single branded term to describe this system. I brought this up to our marketing department with the suggestion to brand this experience.

This is the end result. The LogoMark "C" stand for Connect, with the arrow pointing in to symbolize the connection being made. Instead of going literal with all the different services all connecting to one, I've kept it simple with just a single "connection."

Showing my work with the attachment. 4 hour project from start to finish. Wasn't given enough time to fully explore any more possibilities.

Posted on Apr 21, 2017

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