Jointly logo design - process

Hey, dribbblers! I'm super exited to share with you these shots from my latest project, these are sketches made for Jointly, Jointly help couples managing their finances by providing a set of collaborative tools and content in the form of mobile and web applications.

My main mission was to create a logo that's distinguish from the regular banking and finance businesses with a more fresh and modern look communicating with younger and newer generations (millennials, tech-savvy couples), the logo work as a separate icon and wordmark, The mark shows a couple joint together to shape a letter J, it’s evokes a strong feel of collaboration and unity and form a loop of solid constant and shared management of expanses and life in general.

You can check the full project at: https://www.behance.net/gallery/54004695/Jointly-Logo-design-process