Music Masters - NetMag Feature
Earlier this year I was lucky enough to be featured in the Net Magazine. The largest web design mag. The task was to design a solution for a 'music platform' and annotate the design with my design decisions.
I've attached the entire case study. Enjoy!
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About Music Masters:
MusicMasters is an online learning community where anyone can discover, take, or even teach a musical class. Every course is vetted to maintain a high quality standard marketplace. The unique value proposition of this platform is it’s community, trust and transparency. MusicMasters has provided a suite of tools to make this experience extremely simple for both sides of the marketplace.
Users have access to advanced searching capabilities, pre-sale access to course content, real video testimonials and ultimately a live chat system with the teachers to clear any uncertainties before committing. These powerful features also empower teachers to convert more bypassers into students.
The overall design has been kept minimal, to allow the teacher’s content to tell the story. A combination of navy blue and a pastel green creates a balance of professionalism and trust with a harmonic and calm vibe.
Annotations:
1. It’s important that users can find relevant courses they trust. So having an advanced search with the ability to sort by specific filters is a must. Tell MusicMasters what instrument you want to learn, what level and the rating and we’ll show you the most relevant courses.
2. Users can see the latest enrollments. Not only is this social proof and validation, it also shows that the course and community is active.
3. Users can quickly understand what to expect in the course. With an outline of all the videos, the duration and a custom Course overview video, the platform gives anyone interested a taste of what to expect before committing.
4. Reviews are supported with rich media. Students can share a video testimonial of their progression, displaying real value from the course.
5. Live chat. The platform encourages communication. Not only does this clear uncertainties, this establishes trust for the student, the teacher and also the platform.
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