What's your type?

A college project called for an open brief to create an interactive environment for the viewer to be educated on some design topic of our choice. I chose to work on typography.

Each character seen here represents four categories of typefaces (Geek = Digital type, Business man = Corporate type, Rocker chick = Display type and Aristocrat = Decorative type). This project aims to introduce the non-design public to typography by creating a character that they can relate to in real life. Also note, that each face of the character is formed from alphabets of the type category that they represent.

See full project here: http://www.behance.net/gallery/Whats-your-type/2300378