Uber Bike Design Principles

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Through research and iteration we created 3 simple design principles for Uber Bike: Second Nature, Safe & Responsible, and Carefree. We use these principles to align our designs, shape features, and serve as our foundation for the product. Learn more about Uber Bike here: https://www.uber.com/newsroom/jumppilot/
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Team: Rider
Product Designers: @Brett Banning, @Gabriel, @NORAH PARK