New illustration philosophy applied to many characters

To see how the winning style would look for a crowd, I applied it to a full set of characters. This was also an opportunity to define a bit more of what this illustration philosophy is (beyond "loose" and "proportional").

The philosophy is:
Familiar: flat and colorful (a popular, comforting style)
Relaxed: balanced, not rigid (avoiding straight-on views and stiffness)
Confident: real and reassuring (thoughtful details)