Bifrost Performance Logo

Unused concept for Bifrost Performance, which came from the following brief.

[In Norse mythology, Bifröst is a burning rainbow bridge that reaches between Midgard and Asgard, the realm of the gods"; bridging the gap between healthcare and fitness.]

I've avoided using gradients in my work for a long time because I really think they're tough to do professionally. I don't know if I hit the nail on the head here, but I thought the blend was subtle and injected a little bit of energy into a very simple mark. I was pretty proud of that mark though.