PAI

Empowering the underserved to reach there goals.

Our target is 18 to 25 year-olds who struggle with literacy. Most are single moms or young people. We've had participants say that our older designs looked too formal/corporate and that the copy was too formal and hard to read. We've re-wrote it into plain speech, boiled it down (as much as we could at this point) and tried make it look more hip. Thoughts so far?

(PS: A new name and logo is in the works)