Bros Before Hoes Poster

"Bros Before Hoes" is a poster I designed while in college. Done in the Works Progress Administration-style, this poster draws attention to the “bro” subculture on college campuses. The purpose of the poster is to confront this problem with humor and draw attention to its absurdity.
The poster is inspired by the Be Kind To Books Club WPA poster adding a layer of irony. It connects it with a positive academic goal, to read and be kind to books, unlike this campus subculture, to demean and exclude their female peers through the use of body language and words.

Jen Jefferson
art director + photographer

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