Thirty Logos : Wildlife - Concept Sketch

Another logo that is part of the Thirty Logos challenge.

Unfortunately the site http://thirtylogos.com has shut down, but you can find all the briefs at https://twitter.com/ThirtyLogos

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BRIEF

This brand is called Wildlife TM, which is a non-profit organization that preserves the life and habitat of wild animals throughout the world.

They wanted a logo that somewhat has similar vibes as WWF Logo, and wanted an animal that could represent their non-profit org.

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PROCESS

As usual, my process consist of starting with a mind-map or have enough information possible before I start concept sketching. (not shown attachments)

As you can see, in this one I wanted to explore with the typography, and also the ape shape.

In the next post, I will show the final design and on mock-ups.