Hypno - The next generation of bleach

We (Uovo Lab )made this brand new image for Hub1922 and Rudolf Group on the jeans' bleaching topic: a micro-world of trousers/mountains that get bleached with an eco-friendly process.

The image is almost totally real, made with a scale model as a base, everything handmade, as we like. The rest is just jeans' mountains and magic.

You can see the complete project here:
https://www.behance.net/gallery/71846549/Hypno-The-next-generation-of-bleach?tracking_source=for_you_published