2018 Cloudflare Campaign

In October 2018, Cloudflare launched it’s first ever national advertising campaign. With offline placements in both New York and San Francisco (billboards, wildpostings, subway takeovers, bus wraps), along with digital placements across the web – including takeovers on Forbes.com and NYTimes.com. The primary goals of the campaign were to increase brand awareness, and get the attention of enterprise companies in need of web security and performance services. We sought to position Cloudflare as a mission-driven company who cares deeply about democratizing the Internet. The goal was to appear bold, different, and unique and in a way that would stand out from our direct competition. BetterInternet.com

This was a huge collaboration across the design + marketing teams. Major shout outs to @Drew Herron and @Yennie Dee Brecheisen !