User Research Template (FREE)
⬇️ DOWNLOAD USER RESEARCH TEMPLATE (.key) ⬇️
https://30kstrategy.com/download-user-research
A Step-by-Step Guide on How to Use the template
https://30kstrategy.com/articles/how-to-do-user-research
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Too many startups fail to listen👂🏻 to their audience and do the proper research🕵🏻♀️. There are ways to save time when launching a business, but taking shortcuts with your customers will only hurt you in the long run.
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At this point in history, nearly every service in almost every industry is delivered via technology. And when that technology is hard to use🤦🏻♂️ people bail. They will gladly pay another provider more if that product places less demand on their time or effort.
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It’s less about tricks and more about taking time to get to know your audience and develop a solid strategy📈 in the beginning so that you have product/market fit.
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📌 Great strategy starts with research.
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Why?
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Because we don’t know everything there is to know about any given problem, or industry, or the people that we’re hopefully trying to reach. ☝🏻No matter how long you may have worked in a particular industry, I guarantee you there is a laundry list of very important things that you don’t know.
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📌 Strategy is all about making choices. Choices that are made on the strategy plane, have a massive ripple effect all the way up the chain.
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📌 If you screw up on the strategy plane, you’ll be paying for it repeatedly over the life of the project.
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👉🏻 During my career, I’ve seen many methodologies on how to do user research. After almost 10 years in consulting startups and companies on UX strategy, I can say that 90% of frameworks are not applicable to real life🤫.
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These frameworks were created by people who wanted to be seen as experts or to impress their clients by showing convoluted processes and complex documents.
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Through pain and mistakes, I’ve managed to find the perfect approach to conducting user research. I know this because it works for my clients and delivers results. It’s a mash-up of different processes and used by such firms as Strategyzer, IDEO, McKinsey & Company as well as frameworks I learned at Harvard Business School.
Cheers,
Alex
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PS: By applying these 3 UX principles to your product, you can improve the customer experience up to 30%.
PPS: And if you are a growing-stage SaaS company or a startup, check this to learn how your company can get an unfair competitive advantage with UX strategy in just 3 months.
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