UberX - 3D Vehicle Redesign

We redesigned our 3D vehicle fleet (read more about the process here: https://medium.com/uber-design/upgrading-ubers-3d-fleet-4662c3e1081). The UberX is one of the most economical ride options, subtle details like the closed rooftop, smaller rims, and hatchback were used to reinforce the price-point when compared with other ride options.
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Team: Rider
Product Designer: Erik Klimczak
Motion Designer: Mike Gaynor