Max — mileage tracking app logo

Max is a mileage tracking app that seeks to optimize ride-sharing drivers' work day and earnings, via live data insights and usage reports.

The client suggested a plus icon as a design direction, but a proper hard headed designer needs to have its way, therefore I made it a multiplication symbol: why sum when you can multiply?

The multiplication symbol contains two meanings: X marks the spot (as in, this is where you should be doing business right now, the treasure trove), and a path (this is how you get there, both literally and figuratively, via Max's business inputs).

Done with the very nice, sharp gentlemen at 44 Studio. Miss you ♥️!