USA Today Network Branding

In total we produced illustrations for 50 different local news brands within the USA Today Network, now used across their branding from signage, wall graphics, mastheads, websites, social media, merchandise, apparel, and print collateral. We also worked with USA Today to produce style and usage guidelines, allowing them to clearly communicate best practices to design teams throughout the country, and providing the tools to produce additional illustrations in-house for future brands to be included in the network. See our full blog post here.