MATCHDAY: The user interface
A design that evokes passion
When it comes to a marketplace themed in the entertainment industry, such as soccer—or football, for the European purists—every element must be crafted to ignite enthusiasm, as the success of the product completely hinges on the user experience within the platform.
With this in mind, our Branding Team brought their best to create visuals that captivate the passion for the game, while displaying players' attributes as efficiently and handily as possible: average ratings, performance graphs, tactical boards, and much more. For different levels of progress, we also introduced 3D badges that provide users with a profound sense of accomplishment and motivation to strive for higher levels.
NFT traders ideally seek to aesthetically love the tokens they purchase, so we made our every effort for that to be the case on Matchday.
