Thirty Logos : Wildlife - Design

Another logo that is part of the Thirty Logos challenge.

Unfortunately the site http://thirtylogos.com has shut down, but you can find all the briefs at https://twitter.com/ThirtyLogos

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BRIEF

This brand is called Wildlife TM, which is a non-profit organization that preserves the life and habitat of wild animals throughout the world.

They wanted a logo that somewhat has similar vibes as WWF Logo, and wanted an animal that could represent their non-profit org.

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PROCESS

This is the final part of the process where I apply the logo on potential mock-ups to demonstrate how it would look like.

In this one I tried to also approach the overall brand differently, with the slogan and utilization of the happy/sad icon.

The way you can utilize the icons would be, if there is a happy news you use the happy icon, and if there is a sad news you use the sad icon.

Overall I had a lot of fun with this concept and look forward to start with the next one.